![]() This approach is actually relevant to any company that wants to make a big difference and needs its product to become a real banger. See who’s definitely not afraid to plan serious ad campaigns here. Without any doubt, Plarium is quite generous about “RAID: Shadow Legends”: according to BuzzGuru Analytics, the game’s approximate advertising budget was $8.66 M for the last 6 months. But how does it all influence the game’s performance and what has been done to achieve such a level of popularity? Let’s dive deeper into analytics data using BuzzGuru, the influencer marketing intelligence to discover relevant content creators and analyze competitor’s campaigns. ![]() Yes, you’ve noticed the game on YouTube: some creators make exclusive videos, some show short ads. The game is not only profitable for its developer and publisher Plarium but also is highly recognizable and well-known among gamers and adjacent audiences. Being the top-spending on influencer marketing mobile game according to BuzzGuru marketing intelligence, RAID is also named one of the top-grossing games according to AppAnnie. Meet “RAID: Shadow Legends” – a turn-based MMORPG and a gotcha game that constantly gets to different lists of top apps. Not sure whether to set a long-term ad campaign with a large budget for your game on YouTube? Here’s the case that will dispel your doubts.
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